嘉義市城市品牌形象｜印象篇 - Chiayi City Branding Identity

Role： Animation Supervisor
Awards：2022 MUSE Creative Awards｜Gold MUSE

以嘉義著名的景點中央噴水池為開端，將幾何化的標誌元素透過動態設計延展，串聯嘉義的文化記憶與城市特色，以流暢的轉場將「棒球原鄉」、「管樂之都」、「台灣畫都」、「火雞肉飯」等意象相繼展開，結合品牌識別中的造型語彙，形塑出嘉義兼具歷史底蘊與創新能量的城市印象。

Everything begins with the Chiayi famous spot Central Fountain, extending geometric brand elements through motion design to connect the city’s cultural memories and unique identity. Smooth transitions reveal symbols such as the “hometown of baseball,” the “city of wind music,” the “capital of Taiwanese painting,” and “turkey rice.” By integrating these with the shapes and language of the brand identity, the piece builds an image of Chiayi as a city that carries both historical depth and innovative energy.

Client：嘉義市政府 Chiayi City Government
Identity Design：IF OFFICE
Chiayi City Font：justfont
Production & Design：二棲設計 27 Design
Director：林呈軒 Cheng-Hsuan Lin
Art Director：陳芊涵 Qian-Han Chen
Animation Supervisor：陳柏尹 Bruce Chen
Producer：林芃蕙 Peng-Hui Lin、羅嵩博 Sunber Lo、廖凱若 Rebecca Liao
Designer：陳芊涵 Qian-Han Chen、吳奕葳 Yi-Wei Wu
Animator：林孟學 Meng-Hsueh Lin、王亭婷 Wuxi Wang、林曉曼 Xiao-Man Lin
Music & Sound Production：紋聲音樂 WinSound Studio
Original Music：林孝親 Hsiao-Chin Lin、林思妤 Szu-Yu Lin
Sound Design：林孝親 Hsiao-Chin Lin、林思妤 Szu-Yu Lin
Score Mixer & Dubbing Mixer：林孝親 Hsiao-Chin Lin