2020 蔡英文總統競選 - Taiwan Let’s Win, President Tsai Ing-wen

Role： Motion Design 動態設計師

本片為 2020 年中華民國第 15 任總統候選人蔡英文競選團隊推出的核心視覺動畫，作為競選活動主視覺，影片目標在於凝聚支持者、形塑總統形象，並傳遞未來願景。
動畫以「連結」為核心概念，畫面透過一條不斷延伸的線條，穿梭於各地地景、人物與象徵場域，貫穿台灣南北，連接每一位人民的日常與信念。
線條逐步構築出島嶼的整體輪廓，象徵「人民串連而成的台灣」，展現本屆競選主張的包容、多元與共好。

This motion graphics piece was developed for President Tsai Ing-wen’s 2020 re-election campaign as the official campaign visual identity.

Driven by the concept of “connection,” the animation features a continuous line weaving through Taiwan’s iconic landscapes, communities, and symbols—tying together a shared vision across the island.

The flowing line gradually forms the full outline of Taiwan, emphasizing the unity of people and place.
This project merges visual storytelling, brand animation in politics, and After Effects-based motion design, creating a memorable and symbolic campaign message through animated form.

Client：2020蔡英文總統連任辦公室 President Tsai Ing-wen Campaign Office

Production & Design：二棲設計有限公司 27 Design Co., Ltd.

Director：林呈軒 Cheng-Hsuan Lin

Designer：林呈軒 Cheng-Hsuan Lin、陳芊涵 Qian-Han Chen

Animator：陳柏尹 Bruce Chen、王珮璇 Pei-Hsuan Wang、黃思倩 Ssu Chien Huang

Music & Sound Production：紋聲音樂 WinSound Studio

Original Music：林孝親 Hsiao-Chin Lin、林思妤 Szu-Yu Lin

Arrangement：林孝親 Hsiao-Chin Lin、林思妤 Szu-Yu Lin、盧律銘 Lu-Ming Lu

Sound Design：林孝親 Hsiao-Chin Lin、林思妤 Szu-Yu Lin

Score Mixer & Dubbing Mixer：林孝親 Hsiao-Chin Lin