Mckinsey_Digital Quotient_explainer video

Role： Motion Designer 動態設計師

本作品以系統性的動態視覺語言幫助麥肯錫顧問公司解釋企業數位成熟度的評估邏輯。針對策略、文化、組織與能力四大區塊，利用動態圖像說明，幫助目標決策者可以更具象地理解數位轉型的能力與執行力。

This work uses a clear and organized motion graphic style to help McKinsey & Company explain how they measure a company’s digital maturity.
It focuses on four key areas: strategy, culture, organization, and skills. By using moving visuals, it helps decision-makers better understand the company’s ability to lead and carry out digital change.

Produced at CMYK Operation
Art Director: Sylvia Yang
Design: Sylvia Yang
Producer: Adam Scher
Animation : Bruce Chen