字遊字在造字學｜告別新手的造字特訓

Role：Animation Supervisor

本作品為宋政傑老師的第二堂設計課，以設計標準字為核心，結合拼貼與手繪感圖像、擬真眼珠與造字的手，透過靈活的視覺轉場與趣味元素，詮釋標準字在專案中扮演的「靈魂角色」，還融入「法鬥與巴哥」的比喻，讓觀眾直觀理解字型個性差異與設計調整的細膩關鍵，也突顯如何賦予字型專屬的氣質與功能性，讓設計既能契合需求又充滿風格。

This motion graphic focuses on custom logotype design, combining collage and hand-drawn imagery with realistic eyeballs and a hand shaping letters. Through smooth visual transitions and playful elements, it shows how a logotype serves as the “soul” of a project. The piece also uses the “ Pug & Bulldog ” metaphor to help viewers easily understand subtle differences in typeface personality and the key details of design adjustments, highlighting how to give typography its own unique character and functionality so the design both meets project needs and expresses strong style.