Read full feature story - https://www.bloomberg.com/news/features/2019-09-25/steve-easterbrook-wants-mcdonald-s-to-think-like-silicon-valley?srnd=businessweek-v2
More details about the project - https://www.behance.net/gallery/86213743/McDonalds-Wants-to-Know-Your-Order-Before-You-Do
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Credits:
Client : Bloomberg Businessweek
Producer : Diana Suryakusuma
Design/Direction : Sylvia Boomer Yang
Animation : Bruce Chen, Tyson Peng
Sound design : Cadell Cook
Narration : Jillian Goodman
McDonald’s Wants to Know Your Order Before You Do - Bloomberg Businessweek
Role: Motion Designer 動態設計師
這支上架在 Bloomberg Businessweek 的動畫短片介紹麥當勞如何運用自動化與科技來維持市場領導地位,以簡約設計風格與流暢轉場詮釋企業創新與效率。畫面現代有活力,信息傳達明快自然,為商業科技品牌形象動畫的典範。
This explainer animation by Bloomberg Businessweek illustrates how McDonald’s uses automation and technology to stay ahead. With clean visuals and seamless transitions it communicates innovation and operational efficiency in a modern and energetic style.
Client:Bloomberg Businessweek
Producer:Diana Suryakusuma
Design / Direction:Sylvia Boomer Yang
Animation:Bruce Chen、Tyson Peng
Sound Design:Cadell Cook
Narration:Jillian Goodman